Grocery InsightsTM is a business-to-business research collaboration between Gerke & Associates, Inc. and Supermarket News, Inc. Grocery InsightsTM uses online surveys to measure supermarket retailers’ preferences on Category Management issues for important merchandise categories. The online survey research provides supermarket retail decision-makers with a unique perspective into areas impacting, or likely to impact, key business decisions.
The surveys also have a supplier evaluation section, which allows retailers to provide input on the marketing programs of selected category suppliers. Sponsoring suppliers can use this confidential summarized data to focus on elements of their marketing programs that need improvement, and to better serve their retail customers.